DOING BUSINESS WITHOUT ADVERTISING IS LIKE WINKING AT A PERSON IN THE DARK.
Why is advertising is becoming? essential today this was the subject of our conversation with Dr. Georges byron professor at IE business school New York.
Our interview with Mr. Byron started with a question about the role of advertising here is what he said. Advertising is one of the most important tool in our society today it helps to keep the consumer informed about whatever new products or services are available you know the old slogan " advertising the right to choose".
It helps to spread the awareness about products and services and introduce different brands of the same product . For example the public will get to know about a new medicine for a special disease or a new machine for agriculture or a new shampoo for dandruff.
Q WHAT KIND OF CHANGES OCCURED IN THE ADVERTISING BUSINESS ?
Evidence of advertising was found in cultures that existed thousands of years ago. For example, the egyptians used papyrus to create sales messages and wall posters. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form which is present to this day in many parts of Asia, Africa and South America
Today advertising is delivered through television, cable, newspapers, magazines , radio and internet which became the most powerful tool to advertise, marketing through internet opened new frontiers for advertising and contributed to the #dotcom# boom of the 1990s.
Evidence of advertising was found in cultures that existed thousands of years ago. For example, the egyptians used papyrus to create sales messages and wall posters. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form which is present to this day in many parts of Asia, Africa and South America
Today advertising is delivered through television, cable, newspapers, magazines , radio and internet which became the most powerful tool to advertise, marketing through internet opened new frontiers for advertising and contributed to the #dotcom# boom of the 1990s.
Q WHAT ARE THE ADVANTAGES OF INTERNET ADVERTISING VS TRADITIONNAL ADVERTISING ?
Internet advertising is huge. With the growth of information on the internet has caused growth in the amount of time people spend on it, which has in turn generated a new market for internet advertising. Some of the wealthiest companies in the world have made sure that they get a piece of the internet marketing pie and for a good reason internet advertising is targeted.
As a company looking for advertising opportunities to a specific market, internet advertising offer some targeting methods that insure that those who see your ads are the most likely to buy.
Internet advertising has a lower entry-level fees if you have a limited budget,internet advertising can be much more in reach than traditional methods . A small yellow page ad can cost several hundred dollars however, you can bid for advertisements on google and overture on a performance basis. That means that you only get charged when visitors click on the advertisement and bidding starts at a nickel or a dime a pop, because of the targeted nature of internet advertising and the ability to track the effectiveness of ads, conversion rates from the internet advertising is typically much better that traditional mediums on the whole, internet advertising can be a great way to get the world out there about your service or product in a cost effective efficient way.
Internet advertising is huge. With the growth of information on the internet has caused growth in the amount of time people spend on it, which has in turn generated a new market for internet advertising. Some of the wealthiest companies in the world have made sure that they get a piece of the internet marketing pie and for a good reason internet advertising is targeted.
As a company looking for advertising opportunities to a specific market, internet advertising offer some targeting methods that insure that those who see your ads are the most likely to buy.
Internet advertising has a lower entry-level fees if you have a limited budget,internet advertising can be much more in reach than traditional methods . A small yellow page ad can cost several hundred dollars however, you can bid for advertisements on google and overture on a performance basis. That means that you only get charged when visitors click on the advertisement and bidding starts at a nickel or a dime a pop, because of the targeted nature of internet advertising and the ability to track the effectiveness of ads, conversion rates from the internet advertising is typically much better that traditional mediums on the whole, internet advertising can be a great way to get the world out there about your service or product in a cost effective efficient way.
Q WHAT ARE THE IMPACTS OF ADVERTISING ?
Advertising has an important effect on a country economy, society, culture and political system. Most economists believe that advertising has a positive impact on the economy because it stimulates demand for products and services, strengthening the economy by promoting the sale of goods and services. Manufacturers know that advertising can help sell a new product quickly, enabling them to recoup the costs of developing news products. Advertising helps increase competition. Many economists believe that increased competition leads to lower prices, thereby benefiting consumers and the economy as a whole.
Advertising has an important effect on a country economy, society, culture and political system. Most economists believe that advertising has a positive impact on the economy because it stimulates demand for products and services, strengthening the economy by promoting the sale of goods and services. Manufacturers know that advertising can help sell a new product quickly, enabling them to recoup the costs of developing news products. Advertising helps increase competition. Many economists believe that increased competition leads to lower prices, thereby benefiting consumers and the economy as a whole.
Q WHAT ABOUT THE SOCIAL IMPACT ?
Advertising can have a wide ranging repercussion on a society. Some critics suggest that advertising promotes a materialistic way of life by leading people to believe that happiness is achieved by purchasing products. They argue that advertising creates a consumer culture in which buying exciting products become the foundation of the societies values, pleasure and goals, it may be true but some advertisements however are intended to promote an idea or influence behavior such as encouraging people not to use illegal drugs or smoke cigarettes or study etc. some ads also promote an institution such as red cross for example. Those ads are often called public service ads.
Advertising can have a wide ranging repercussion on a society. Some critics suggest that advertising promotes a materialistic way of life by leading people to believe that happiness is achieved by purchasing products. They argue that advertising creates a consumer culture in which buying exciting products become the foundation of the societies values, pleasure and goals, it may be true but some advertisements however are intended to promote an idea or influence behavior such as encouraging people not to use illegal drugs or smoke cigarettes or study etc. some ads also promote an institution such as red cross for example. Those ads are often called public service ads.
Q AND THE POLITICAL IMPACT ?
Advertising is now a major component of political campaigns and therefore has a big influence on the democratic process itself. In 1998 more than $467 million were spent on election campaigns in the USA. Political advertising is a relatively new development in US history. Advertising professionals did not become involved in electoral campaigns until the 1950s but since then political advertising has grown in sophistication and complexity. Political advertising enables candidates to convey their positions on important issues and to acquaint voters with their accomplishments and personalities.
You know advertising has become increasingly international. More than ever before corporations are looking beyond their owns country's borders for new customers. Faster modes of shipping, the growth of multinational corporations, rising personal income levels worldwide, and falling trade barriers have all encouraged commerce between countries, so is advertising essential? I definitely answer yes.
Advertising is now a major component of political campaigns and therefore has a big influence on the democratic process itself. In 1998 more than $467 million were spent on election campaigns in the USA. Political advertising is a relatively new development in US history. Advertising professionals did not become involved in electoral campaigns until the 1950s but since then political advertising has grown in sophistication and complexity. Political advertising enables candidates to convey their positions on important issues and to acquaint voters with their accomplishments and personalities.
You know advertising has become increasingly international. More than ever before corporations are looking beyond their owns country's borders for new customers. Faster modes of shipping, the growth of multinational corporations, rising personal income levels worldwide, and falling trade barriers have all encouraged commerce between countries, so is advertising essential? I definitely answer yes.
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Published & Copyrighted by Middle East Advertising. All rights reserved 2008 ©
Published & Copyrighted by Middle East Advertising. All rights reserved 2008 ©