SNAPSHOTS OF THE MARKETING AND AVERTISING TRENDS IN AMERICA IN 2007
COMPANIES ARE EXPECTED TO SPEND $26 BILLION ON INTERNET CLASSIFIEDS BY 2011
ROUGHLY 71% OF COMPUTERS USE POP-UP AD BLOCKERS
THE AVERAGE 1970s CITY DWELLER WAS EXPOSED TO 500 TO 2000 AD MESSAGES A DAY, TODAY ITS UP TO 3.000 TO 5.000
BY 2010, ONLINE VIDEO AD SPENDING IS EXPECTED TO GARNER 7% OF THE $29.4 BILLION SPENT ON ONLINE ADVERTISING
THE USE OF LOCAL SEARCH JUMPED 20% IN 2006 FROM THE SAME PERIOD THE PREVIOUS YEAR
46% OF SMALL BUSINESSS USE GOOGLE ADWORDS VERSUS 66% OF LARGE COMPANIES
NEARLY 1 IN 5 CONSUMERS SAY THEY USE THEIR WORK EMAIL ADDRESS TO RECEIVE PERSONAL MARKETING OFFERS
THE ONLINE CHANNEL IS USED BY 80% OF ADVERTISERS AND 90% ADOPTION IS EXPECTED BY 2008
76.1% OF CONSUMERS SAY THEY CAN REMEMBER THE BRAND NAME OF A PROMOTIONAL ITEM THEY HAVE RECEIVED WITHIN THE PAST YEAR
BUYING OR DEALS IF INTERNET
Microsoft buy Tellme networks for $800 million. March 14 2007
Yahoo buys mybloglog for $12 million January 8 2007
Google buy adscape for $23 million February 16 2007
Motorola buys terayon communications systems for $140 million ($1.80/share) April 23 2007
Cisco buys webex for $3.2 billion March 16 2007
Oracle buys hyperion solutions corp. for $3 billion February 28 2007
POPULATION TRENDS
MOBILE
In the US about 166 million cell phone 
users send text messages but only 35 million use mobile web and 12 million watch video on their phone. By end of 2007 global mobile advertising will generates $895 million.
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users send text messages but only 35 million use mobile web and 12 million watch video on their phone. By end of 2007 global mobile advertising will generates $895 million.
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Published & Copyrighted by Middle East Advertising. All rights reserved 2008 ©
Published & Copyrighted by Middle East Advertising. All rights reserved 2008 ©